POPSUGAR Cabana Club @Coachella
PopSugar's Annual Coachella party features activations with Ulta Beauty, Netflix, DSW, and Smirnoff as well as live performances. Complete with social media-friendly rooms, including an installation by PopSugar Studios that created shareable videos for festivalgoers. Preceding the party, a lunch was hosted by the Council of Fashion Designers of America.
Client: POPSUGAR
Agency: AGENC Experiential + Digital
Role: Senior Production Coordinator