Work Experience

Salesforce | Manager, Premier Events
August 2020 - Present

• Conceptualization and production of integrated net-new customer experiences for Nonprofit and Education Industries, resulting in over $50MM+ in post-pipe revenue and generating an overall CSAT score of 4.5.

• Led a 20-member cross-functional team (product, creative, demand gen, sales, events, legal), reporting to the Head of Events, successfully producing the first-ever Salesforce.org Nonprofit Summit.

• Formulated standardized templates, including project plans, budgets, event decks, and metrics reports reducing data collection turnaround time for presenting to internal stakeholders and executive management.

Freelance | Experiential Producer
January 2013 - Present

• Executive Producer on integrated digital and live experiential activations. Managed logistics, including budget development, content production, vendor management, fabrication, and post-event reporting.

• Collaborated with New Business & Strategy to formulate RFP responses on behalf of production, including budget development, project timelines, staffing plans, safety recommendations, and collaboration with accounts and creative teams

George P. Johnson Experience Marketing | Producer, Special Experiences
March 2017 - August 2020

• End-to-End production of intimate to large-scale live special events for lifestyle, and tech industry brands with varied guest counts (50 - 10,000+) budgets ranging up to $1.5M. 

• Managed client relationships with enterprise customers while managing full-scale production, resulting in 20% YoY growth in new business across EMEA and APAC regions. 

• Transparent financial management of global event budgets of $11.3M annually.

AGENC Experiential | Senior Production Coordinator
January 2016 - March 2017

• Led execution of integrated brand experiences, product launches, festival activations, screenings, and award-related events.

• Collaborated with Business Development in preparing pitches and RFP responses to prospective clients and new opportunities for existing AOR clients, increasing the number of projects by 30%.

• Created and led the training and peer-mentoring program for junior employees to reduce onboarding time by 50%.

Manatt, Phelps & Phillips, LLP | Marketing Events Coordinator
January 2013 - January 2016

• Produced 200+ business development events annually, including high-touch client experiences, 500-person multi-day retreats, webinars, sponsorships, and third-party events.

• Crafted strategic event plan for new digital media practice targeting c-level executive engagement; increased customer acquisitions by 20%.