VMFest Customer Appreciation Party
We took over Bill Graham Auditorium and expanded its footprint into Grove Street, to host 10,000 conference attendees. The Grove St. buildout took 2 days to bring to life and created a beautiful and lively outdoor space for guests to commune. The build included a security checkpoint, Food Trucks & Bars, Urban Outdoor Decor, a 30’ IMAG screen, and surprise pop-up performances from a LED Drumline Performance and Flag Twirlers. The main stage hosted a one-of-a-kind double headliner with Billy Idol and One Republic transcending all demographics for one epic night of live music.
Client: VMware
Agency: George P. Johnson
Role: Creative Producer, Stage Manager